One Eye Beauty
Supporting One Eye Beauty’s content ecosystem, I create and manage assets across YouTube, social media, email marketing, and e-commerce. From video editing and motion graphics to website imagery and campaign content, every asset is designed to strengthen the brand experience while maintaining a consistent visual identity across platforms.
Behind the scenes, I also support the operational workflows that keep content moving efficiently from concept to publication.
CREATIVE PRODUCTION, CONTENT DIRECTION, VIDEO EDITING, MOTION DESIGN, DIGITAL CONTENT SYSTEMS, E-COMMERCE CONTENT, CROSS-FUNCTIONAL COORDINATION, CONTENT OPERATIONS
WHERE IT WAS FEATURED:
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YouTube
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Instagram
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Email Marketing
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Blog Content
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E-Commerce Product Pages
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Website Hero Banners
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Affiliate Marketing Assets
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Digital Campaigns
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Community Content
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Multi-Platform Publishing Channels
THE ROLE
My role spans both creative production and content operations, supporting the delivery of engaging, brand-consistent content across YouTube, Instagram, email marketing, and e-commerce. I edit long-form and short-form video content, create motion graphics and digital assets, manage publishing workflows, and help maintain the systems and processes that keep content organised, scalable, and performing across multiple platforms.
VIDEO EDITING | MOTION GRAPHICS | YOUTUBE THUMBNAILS
Supporting One Eye Beauty's content strategy from the launch of the YouTube channel, I edit every long-form video published to date, helping shape the evolution of the brand's visual identity through motion graphics, storytelling, and post-production. More recently, I have expanded this work to include YouTube thumbnails, creating a cohesive visual system that complements the content, strengthens brand recognition, and improves discoverability across the platform.
Supporting One Eye Beauty's video content strategy, I edit long-form YouTube videos, short-form social content, and supporting visual assets designed to engage audiences across multiple platforms.
Designed to complement the video content, the thumbnails create a more consistent channel presence while improving discoverability through clear hierarchy, engaging imagery, and recognisable branding.
SOCIAL & DIGITAL CONTENT
The digital and social assets extend the brand experience across Instagram and other online platforms, creating visually cohesive touchpoints designed to engage and inform the audience. I create the artwork and write the accompanying captions for each post, developing content that balances product promotion, education, and brand storytelling while maintaining a consistent visual identity across every campaign asset.
WEBSITE & E-COMMERCE ASSETS
The website and e-commerce assets support the customer journey across editorial and commercial touchpoints, from blog hero imagery and product visuals to promotional graphics. Each asset is designed to maintain a cohesive brand experience while enhancing product presentation, engagement, and usability across the site.
CREATIVE OPERATIONS
Alongside content production, I support the operational workflows that keep the brand running efficiently. From managing publishing schedules and maintaining content libraries to coordinating affiliate data, brand outreach, and digital housekeeping, I help ensure content and systems remain organised, scalable, and up to date.
EMAIL MANAGEMENT
Maintaining subscriber lists, supporting campaign preparation, and ensuring customer data remains organised and up to date.
BRAND OUTREACH
Managing communications with brands and partners to support collaborations, product requests, and ongoing relationships.
AFFILIATE TRACKING
Maintaining affiliate databases, tracking product links, and ensuring information remains accurate and accessible.
YOUTUBE MANAGEMENT
Uploading content, managing video metadata, and supporting the publishing workflow across the channel.
FILES & SYSTEMS
Organising digital assets, spreadsheets, and content libraries to maintain efficient and scalable workflows.
IMPACT
Consistent content, strong visuals and smooth operations helped grow engagement and build a loyal community around the brand.
INCREASED ENGAGEMENT
High-quality videos and reels helped increase reach, subscribers, views, likes and overall audience interaction.
STRONGER BRAND PRESENCE
A consistent visual identity across platforms strengthened brand
recognition and professionalism.
STREAMLINED WORKFLOWS
Organised systems and content planning improved efficiency and ensured smooth day-to-day operations.
GROWING COMMUNITY
Engaging content and regular posting contributed to a growing, engaged beauty community.
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