

Fireaway x Call of Duty
Leading the creative execution for Fireaway’s high-impact Call of Duty partnership campaign, I developed all printed and digital collateral that brought the collaboration to life with bold, immersive energy. From large-format window displays and in-store posters to custom-designed pizza boxes, website assets, app visuals, and social media content, the campaign delivered a cohesive, adrenaline-fuelled brand experience that connected the world of Fireaway with the excitement of Call of Duty.
Every touchpoint was crafted to amplify the partnership, engage fans instantly, and create a visually striking moment from the storefront to the screen.
CREATIVE LEADERSHIP, CROSS-FUNCTIONAL, PARTNERSHIP, CREATIVE CONCEPT, CREATIVE PRODUCTION,
ON-SET DIRECTION, EDITING AND POST
WHERE IT WAS FEATURED:
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Packaging
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In-store posters and displays
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Social media channels
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App Store & Google Play Store
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Fireaway app
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Fireaway website
THE BRIEF
To amplify the Fireaway x Call of Duty partnership, a limited-time promotional push was created to attract attention in-store and online while driving customer engagement. The collaboration introduced an exclusive themed experience, using bold campaign visuals to spark interest and encourage fans to explore the offer across Fireaway’s website, app, and physical locations.
Pizza Box

Lid detail

Poster



Window Graphics


Leafleting Menu




APP & WEBSITE





IN-STORE DIGITAL DISPLAY



