Fireaway x Call of Duty
Leading the creative execution for Fireaway’s high-impact Call of Duty partnership campaign, I developed all printed and digital collateral that brought the collaboration to life with bold, immersive energy. From large-format window displays and in-store posters to custom-designed pizza boxes, website assets, app visuals, and social media content, the campaign delivered a cohesive, adrenaline-fuelled brand experience that connected the world of Fireaway with the excitement of Call of Duty.
Every touchpoint was crafted to amplify the partnership, engage fans instantly, and create a visually striking moment from the storefront to the screen.
CREATIVE LEADERSHIP, CROSS-FUNCTIONAL, PARTNERSHIP, CREATIVE CONCEPT, CREATIVE PRODUCTION,
ON-SET DIRECTION, EDITING AND POST
WHERE IT WAS FEATURED:
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Packaging
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In-store posters and displays
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Social media channels
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App Store & Google Play Store
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Fireaway app
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Fireaway website
THE BRIEF
To amplify the Fireaway x Call of Duty partnership, a limited-time promotional push was created to attract attention in-store and online while driving customer engagement. The collaboration introduced an exclusive themed experience, using bold campaign visuals to spark interest and encourage fans to explore the offer across Fireaway’s website, app, and physical locations.
Pizza Box
Lid detail
The Fireaway x Call of Duty: Black Ops 7 pizza box was designed as a bold extension of the campaign, bringing the collaboration into customers’ hands. I led the design while working closely with Activision Blizzard to ensure all elements met brand and legal requirements, aligning with the game’s visual identity while maintaining Fireaway’s distinct look.
Poster
The in-store posters extended the campaign into physical spaces, creating bold, eye-catching moments across Fireaway locations. I designed the artwork, worked directly with printers to select the most effective and cost-efficient materials, and managed the distribution rollout in collaboration with Operations and Regional Managers to ensure timely and consistent execution across all sites.
Window Graphics
Selected high-footfall locations were chosen for large-scale window graphics, turning storefronts into impactful campaign moments. I worked closely with individual store owners to align on marketing efforts, created bespoke designs tailored to each site’s exact measurements, and coordinated with printers and installers to ensure high-quality, cost-effective production and execution.
Leafleting Menu
The leafleting menu integrated the campaign into a key seasonal marketing touchpoint, bringing the collaboration directly into customers’ hands. I adapted the design to feature the campaign prominently, working closely with Activision Blizzard to ensure visuals and copy aligned with their brand while remaining clear, engaging, and effective within Fireaway’s format.
APP & WEBSITE
The Fireaway app and website extended the campaign into the digital space, creating a seamless visual link across customer touchpoints. I developed and implemented campaign assets across both platforms to ensure a consistent and engaging experience, while supporting the Flame Club loyalty system through campaign visuals and contributing to the development of related perks.
IN-STORE DIGITAL DISPLAY
The campaign was rolled out across menu screens and street-facing displays in all Fireaway locations, transforming everyday ordering moments into immersive brand touchpoints. I adapted the visuals to maintain the Call of Duty aesthetic, creating a sense of progression and urgency that echoed the feel of a live mission and captured attention both in-store and from the street.
More too See
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​concept, art direction, editing, project management
Fireaway - Fresh & Crave-worthy
A delicious mission at Fireaway Pizza transformed bland product photos into drool-worthy digital temptations. Think gooey cheese, golden crusts, and saucy close-ups. Pizzas got their glow-up, and the internet got hungry.
art direction, visual strategy, food styling
