Deck the Box
As a key creative on this seasonal campaign, I helped turn Fireaway’s pizza box into an engaging, family-friendly experience. I refreshed the packaging with a colour-in lid and developed a playful social campaign that encouraged kids to share their finished artwork on Instagram for a chance to win prizes. By transforming a simple touchpoint into an interactive activity, the project delivered a memorable moment that strengthened customer engagement and added a fun twist to the brand.
CREATIVE LEADERSHIP, CROSS-FUNCTIONAL, PARTNERSHIP, CREATIVE CONCEPT, CREATIVE PRODUCTION,
ON-SET DIRECTION, EDITING AND POST
WHERE IT WAS FEATURED:
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Social media channels
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Packaging
THE BRIEF
Fireaway introduced a limited-edition pizza box featuring a playful, colour-in design created to spark creativity among kids and families. The box became the centre of an interactive social campaign, encouraging customers to share their finished artwork on Instagram for a chance to win prizes. By turning simple packaging into a fun, shareable activity, the campaign boosted organic engagement and added a memorable, family-friendly twist to the brand experience.
THE PIZZA BOX
The Fireaway Christmas pizza box campaign brought a festive twist to the brand through playful, eye-catching packaging designed to stand out during the holiday season. I collaborated closely with an in-house illustrator to develop the final box design, combining Fireaway’s bold identity with a more seasonal visual approach.
Alongside the packaging design, I created the campaign pitch deck used to present the rollout and social direction of the project. I also oversaw the campaign through to launch, helping guide its execution and ensuring consistency across all customer-facing touchpoints.
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