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Fireaway - Fresh & Craveworthy
I led the transformation of Fireaway Pizza’s visual identity by refreshing the brand imagery used across menus, the website, and marketing materials. Every photograph and visual asset was designed to convey a modern, appetizing, and cohesive look that aligned with the updated brand direction.
This initiative not only strengthened the brand’s presence but also contributed to increased sales and received enthusiastic feedback from both customers and franchisees. The images continue to be used today, reflecting the enduring impact of a thoughtful and strategic creative approach.
CREATIVE DIRECTION, ON-SET DIRECTION, IMAGE PRODUCTION OVERSIGHT, TEAM MANAGEMENT,
JUNIOR DESIGN OVERSIGHT, FRONT-END CONTENT INTEGRATION, CROSS-FUNCTIONAL COORDINATION,
BRAND VISUAL STRATEGY
WHERE IT WAS FEATURED:
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In-store promotional materials
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Social media channels
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Fireaway app
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Fireaway website
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Online ordering platforms
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​Digital marketing campaigns
THE BRIEF
The brief called for a complete refresh of Fireaway Pizza’s visual identity, aiming to modernize the brand and create imagery that could be used consistently across menus, the website, and marketing campaigns. The goal was to produce visuals that were appetizing, on-brand, and capable of engaging both customers and franchisees while supporting broader sales and marketing objectives.
THE SHOOT
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THE WEBSITE & APP
THIRD PARTY AGGREGATORS
CAMPAIGNS