FIRST PIZZA IS ON US
As an Art Director for Fireaway's "First Pizza is on Us" marketing campaign, I led the creative direction for a multi-channel strategy that brought the app relaunch to life across print, digital, and in-store touchpoints. From bold visuals to crave-worthy product imagery, the campaign delivered a cohesive brand experience that captured attention and drove engagement from first scroll to first bite.
A standout element was the printed marketing collateral, designed to guide customers through a rewarding brand experience while highlighting Fireaway’s fun, inviting personality and the thrill of exploring the new app.
CREATIVE LEADERSHIP, CROSS-FUNCTIONAL, PARTNERSHIP, CREATIVE CONCEPT, CREATIVE PRODUCTION,
ON-SET DIRECTION, EDITING AND POST
WHERE IT WAS FEATURED:
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Street and in-store flyers
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In-store posters and displays
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Social media channels
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App Store & Google Play Store
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Fireaway app
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Fireaway website
THE BRIEF
To support the launch of the new Fireaway app, a promotional offer was introduced to encourage new customer sign-ups and engagement with the updated loyalty scheme. A complimentary pizza was offered as an early reward — a simple, appetising way to highlight the benefits of what’s to come.
Flyer
The printed collateral played a key role in driving nationwide awareness, with high volumes of flyers and posters distributed across the UK. I designed bold, engaging visuals that clearly communicated the offer while guiding customers toward the app, creating an immediate and accessible entry point into the campaign both in-store and at street level.
Poster
APP & WEBSITE
The Fireaway app and website were key entry points for the campaign, with bespoke assets created for app splash screens and the website welcome page. I designed these to deliver immediate impact, clearly communicating the offer while creating a smooth and engaging first interaction that encouraged sign-ups and app exploration.
APPLE STORE & GOOGLE PLAY
The campaign was also integrated into the Apple App Store and Google Play storefronts, with promotional imagery designed to showcase the offer directly within the app listing experience. These assets helped create a strong first impression, reinforcing the campaign visually and encouraging downloads through clear, engaging messaging.
IN-STORE DIGITAL DISPLAY & SOCIALS
The campaign was rolled out across in-store menu screens and street-facing displays, ensuring the offer remained highly visible throughout the customer journey. I adapted the campaign visuals for digital formats across all Fireaway locations, creating bold, attention-grabbing touchpoints that reinforced the promotion both inside stores and from the street.
For social advertising, I oversaw the storyboarding and asset development process, ensuring the campaign visuals and messaging aligned with the wider creative direction. Working closely with the motion designer, I provided feedback and approvals throughout production to help shape a cohesive and engaging final advert.
More too See
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Fireaway x Call of Duty
Fireaway Christmas Box 23
A collaborative holiday campaign led by me, working with an illustrator to bring the concept to life. The interactive pizza box encouraged customers to color, share, and engage with the brand — blending playful design with social media strategy.
concept, art direction, editing, project management
Fireaway - Fresh & Crave-worthy
A delicious mission at Fireaway Pizza transformed bland product photos into drool-worthy digital temptations. Think gooey cheese, golden crusts, and saucy close-ups. Pizzas got their glow-up, and the internet got hungry.
art direction, visual strategy, food styling
