FIRST PIZZA IS ON US
As an Art Director for Fireaway's "First Pizza is on Us" marketing campaign, I led the creative direction for a multi-channel strategy that brought the app relaunch to life across print, digital, and in-store touchpoints. From bold visuals to crave-worthy product imagery, the campaign delivered a cohesive brand experience that captured attention and drove engagement from first scroll to first bite.
A standout element was the printed marketing collateral, designed to guide customers through a rewarding brand experience while highlighting Fireaway’s fun, inviting personality and the thrill of exploring the new app.
CREATIVE LEADERSHIP, CROSS-FUNCTIONAL, PARTNERSHIP, CREATIVE CONCEPT, CREATIVE PRODUCTION,
ON-SET DIRECTION, EDITING AND POST
WHERE IT WAS FEATURED:
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Street and in-store flyers
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In-store posters and displays
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Social media channels
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App Store & Google Play Store
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Fireaway app
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Fireaway website
THE BRIEF
To support the launch of the new Fireaway app, a promotional offer was introduced to encourage new customer sign-ups and engagement with the updated loyalty scheme. A complimentary pizza was offered as an early reward — a simple, appetising way to highlight the benefits of what’s to come.
Flyer
Poster
APP & WEBSITE
APPLE STORE & GOOGLE PLAY
IN-STORE DIGITAL DISPLAY & SOCIALS
